Performance
Even a 100-millisecond delay in load time can cut conversions by up to 7%, and Chrome measured users as 24% less likely to abandon a page mid-load when it met the Core Web Vitals thresholds. Google uses these metrics as a direct ranking signal. We profile your site against Core Web Vitals, Lighthouse scores, and real-user metrics.
Performance work isn't a one-time audit. Content changes, traffic patterns shift, third-party scripts update. We run recurring checks and catch regressions before your users do, including the layout shifts a default Lighthouse run cannot see.
INP, the newest Core Web Vital: what changed and what to fix