Web Development
& AI Blog
Technical deep-dives, architecture decisions, and lessons from building custom web applications and AI integrations.
Subscribe via RSSHow Long Does It Take to Build a Website? (And What Moves the Number)
Four weeks for a marketing site, twelve for a platform. The timeline follows what the product has to do, and four variables decide where yours lands.
RAG, Explained for Your Business
A general AI model has never seen your pricing or policies. RAG is how it answers from your own content, and why retrieval decides the quality.
What AI Costs at Volume (and How to Control It)
An AI feature's cost is a meter that scales with usage and spikes without warning. How to measure, cap, and cut what a production AI feature costs.
LLM Observability: How to Tell When Your AI Quietly Broke
A model that passed its tests can still degrade silently in production. LLM observability is how you catch AI drift before your customers do.
How AI Evals Actually Work
You can't unit-test a language model. Evals are the graded test sets that catch AI quality regressions before your customers do. Here's how they work.
How to Measure AI Search Traffic (When Your Analytics Can't)
Measuring AI search traffic is hard because most of it lands as 'direct.' Here's why it's invisible, and the signals that let you track it anyway.
Do You Need React or Next.js for a Marketing Site?
React and Next.js are built for applications. A marketing site is mostly content. How to tell which one you have, and when a framework is overkill.
AI Guardrails: Keeping a Model On-Task When Users Go Off-Script
A model with no guardrails does whatever the last user told it to. What input and output guardrails actually are, and why a system prompt isn't one.
WordPress, Done Properly: Custom Themes and Blocks vs. Plugin Sprawl
WordPress isn't slow or fragile by nature. Plugin sprawl is. The skill is knowing what should be a custom theme and what should be a plugin.
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