Custom Web Development
& Web Apps
Built for your business. Not around it.
We build custom websites and web applications from scratch: around your workflows, your business logic, and your users. One team handles front-end, back-end, and infrastructure.
Custom software for how you actually work.
Most businesses outgrow their tools before they outgrow their market. Templates and platforms get you started, but they weren't designed for your specific workflows, your edge cases, or your growth trajectory. That gap is what we build for.
Marketing Sites
Most template-based sites load in 3+ seconds and score below 60 on Core Web Vitals. That costs real revenue. We build static-first sites that load in under a second, score 90+, and give you full design control.
Even a 100-millisecond delay in load time can cut conversions by 7%. CMS integration where content needs to be editable. Hand-coded where performance matters most, because most marketing sites don't need a JavaScript framework. Built to be cited by AI assistants, not just ranked by search engines. The implementation playbook covers the structural work behind that.
What we monitorSaaS Platforms
You've validated the idea. Now you need real infrastructure. Authentication, billing, role-based access, architecture that scales. We've built platforms serving global user bases with real-time features, tiered subscriptions, and multi-currency payments through Stripe.
Getting the infrastructure right (auth, billing, permissions) is what separates SaaS products that retain users from those that churn them.
E-Commerce
Default checkout flows are built for the simplest case. Businesses with complex pricing (subscriptions, metered billing, marketplace payouts) need payment systems designed around how they actually sell. We build those with Stripe.
Optimized checkout flows improve conversion rates by up to 35% compared to default templates.
How we integrate paymentsInternal Tools & Business Platforms
Most growing teams run operations across disconnected tools, copying data between apps, spreadsheets, and email threads. We build operations platforms, admin dashboards, and workflow tools that consolidate those systems into one product.
In the platforms we've built, teams typically cut hours of daily manual work down to minutes and eliminate data entry errors entirely.
WordPress
WordPress handles content-heavy editorial sites well. The problem is most WordPress builds rely on plugin stacks instead of proper architecture. We build custom themes, custom blocks, editorial workflows, and performance optimization.
Over 42% of the web runs on WordPress. When it's the right tool, we make it fast, accessible, and maintainable. When it's not, we'll recommend what is. Our framework for deciding between a custom web app and an off-the-shelf platform covers the signals that tip the decision.
Ship working software in weeks,
not
months.
We start with what your product needs to do. What are the technical constraints? What does the data model look like? Those answers drive stack selection, scope, and architecture. From there, we ship working software in usable slices.
Every project ships with accessibility checks, performance profiling, and responsive QA. Not as an afterthought. As a standard.
Sites we build are designed to be redesigned, not rebuilt. Reusable components, design tokens, and content separated from presentation. The next refresh updates the site instead of replacing it.
You test real software early and we adjust based on what you see, not what a spec document predicted three months ago. That's the advantage of building incrementally.
How we handle quality, accessibility, and performanceWhat We've Shipped
AI Code Generator
A streaming AI code generation platform serving a global user base across seven languages. Tiered subscription plans with multi-currency payments through Stripe, real-time streaming output, and a responsive interface across devices.
What we built
Full-stack SaaS application. Front-end, back-end API, Stripe billing integration, user authentication, internationalization, and deployment infrastructure.
Outcome
Went from concept to production-ready platform with paying subscribers across multiple countries.
Business Operations Platform
A company ran hiring, delivery logistics, payroll, and tax reporting across five disconnected tools. We replaced all of them with one platform.
What we built
Multi-module web application with role-based access, data dashboards, document generation, and integrations with external services.
Outcome
Five tools became one. Hours of daily manual data entry dropped to minutes. Data entry errors from copying between systems went to zero.
See something similar to what you need?
Let's talkClear timelines. No surprises.
Here's how it works. Most projects take 4 to 12 weeks depending on scope. A marketing site sits closer to 4. A SaaS platform with payments and auth sits closer to 12.
You get a clear estimate before any work starts. You see working software within the first couple of weeks. No big reveal at the end. If something can be simplified to save budget, we scope that option so you can decide.
Clear, itemized estimate before work begins
Working software visible within the first two weeks
Accessibility, performance, and responsive QA included as standard
Budget-saving recommendations when applicable
Frequently Asked Questions
How much does a custom website or web app cost?
How long does a typical project take?
Do I need to know what tech stack I want?
Can you work with my existing codebase?
Do you build WordPress sites?
What happens after launch?
Have a product in mind?
Tell us what you're building. We respond within one business day with scoping questions and a rough plan.
Get in touch